Razumovsky University
Brand development
- visual brand concept
- brandbook development
- creative leading
- visualization
Website dev art-direction
Result
University got clear, transparent visual, that became traditional but contain some cutting-edge features, expecially in targeted to students visual.
Communication and advertisment for foreign students got own system and idea.
Sketcher art supplies
Branding
- logo rebranding
- visual concept
- guides for packaging
Packaging
- application of the brand visual
- illustration art-direction
- 3D visualisation
Result
We have reworked brand idea and visual of brand from the scratch. New visual became not only flat brand idea, but it got detailed 3D-vis in packaging prototypes.
One of peculiarities of this project was art-directing and close collaboration with several local and foreign illustrators of different styles and technics.
May pilates
Brand development
- Brand visual art-direction
- content management
Business processes
- CRM integrations
- Marketing planning
Website dev
- website MVP
- website production
Result
Our team got friendly-like and warm fitness club.
My own role included constant participation in business processes of this start-up, especially strategic marketing planning and process automations.
I participate in this process from the inside, not only as an invited specialist.
Now this brand is expanding, is being about to open second and third pilates club.
Rize marketing agency
Brand development
- idea, naming
- visual guides
- SM and press gudelines
- applied design, animation, 3D visual
Business processes
- agency PR
- strategic planning
Website dev
- website MVP
- website production
Result
We have created our own common brand that unites the entire customer service — from marketing to content management.
The number of large and long-term projects has increased significantly since 2019
airoom multistore
Brand development
- brand idea and 2 brand styling iterations (2013, 2017, 2020)
- digital ads
- content management
Business processes
- basic finance analysis
- tons of integrations
Website dev
- Site dev and content (3 versions)
Result
This startup has become a fairly successful and competitive e-commerce project in the field of wearable gadgets and smart home devices.
Now it has POSes in 4 regions and delivery across the country.
O’Prime upholstery
Full brand visual management:
- site content art-direction
- digital ads
- site restyling art-direction (2019)
- content management
- 3D visualization
Result
My team has totally reworked the brand visual in 2 editions of it’s visual guide.
We have kept our finger on the pulse of the entire brand image for 4 years.
O’Prime Sofas became one of the largest national chain of stores (about 100 representative offices in all regions and abroad).
forma baby accesory
Branding
- brand idea and implementation
- child accessory lines
- Visual guidelines
Packaging
- concept and visal guides
- 3D vis
Result
A common brand for accessories was developed in a very short time. No less quickly, the general concept and idea of the brand was applied to the line of slings for parents.
Now work is underway to apply the visual to other products (child matresses, soft toys, etc)
El Gravo dentistry
Branding
- Key idea
- Visual guides art-direction
- visualization
- website MVP development
Result
We got a nice and friendly medical brand that has its own face and character. Due to this, the project is now successfully competing in a very spammed field of dentistry.
frendom upholstery
Branding
- brand guides art-direction
- content management
- visualizations
- 3D vis and animations
- I provided a cat for filming
Result
This project became a successful alternative brand to main one in another niche. (This is a subsidiary brand of the O’PRIME, already mentioned earlier).
This visual concept allowed major owner to increase it’s audience reach by several times.
Hermes Estate equestrian club
Branding
- naming and key idea
- logo and visal idea concept
- brandbook development
- full visual brand support
- content management
Result
It was a unique project that includes an equestrian club and a country village. The parent brand combines the equestrian brand Hermes Club and the real estate brand Hermes Estate.
A special success was the opportunity to combine visually different areas of the brand’s activity, making it multidimensional — including spheres from equestrian contests to childrens events.
Appartments #98
Branding
- logo and key visual
- interior stuff
- menu
Result
This has become one of the most successful projects in the field of catering. The idea of home comfort was received with delight by the audience and became a role model for many competitors
Saratov Economic Forum
Rebranding
- logo idea and implementation
- print elements guidelines
- general exposition guides
- exhibition plan development
Result
The regional event has received a modern competitive visual style. All participants of the forum received visual guides for the design of their materials.
The event became much more interactive because of a large number of immersive technologies, used (AR, interactive stands and so on)
