The goal
- To create a clear, distinctive event brand idea.
- To use wit and guerilla marketing.
- Not to do yet another boring IT conference.
The base idea & logo
YOUCON = ЮКОН (in Russian). Russian letter «Ю» is very unfamiliar to any latin-based language. But it’s really cool for IT.
Just look. It is “1” and “0”
We intentionally use the monospace font for capital ofc. And it goes with a bullseye inside 0 — it will play it’s own special role in future brand “mutation”.
an anual
conference
for IT-developers
That’s already quite good platform for event brand. It has the idea and symbolism. We have catched good and clear idea.
But let’s go further…
Sudden event “mutation”
Before the event it is:
an anual
conference
for IT-developers
Why it’s about “extraterrestrial intelligence”?
Let’s be honest: everybody considers programmers and developers “not of this planet”
It is reason to loosen up for all IT-public. It’s funny to post in social medias, that you are on the #alienintellegence party as a guest or speaker.
Almost every phrase thoughout the conference goes with a strange-looking subscript translation
The profound change of a brand in event date
- It is awesome for guerilla marketing and post-coverage
- Great matter to loosen up for usually introverted public
- wow-effect of signs, badges, pointers, navigation of “extraterrestrial” language 🤪👾
All the keynotes would be the same, it would be a usefull science conference. But it goes along with bright humour in a title slides, new job positions and names for speakers, new types of conference activities.
The weekend conf shouldn’t be a sequel to the job. It should be educational, but also highlighting and positive.
and I think that such an explosive concept is a great reason to remember the event for a long time
next events should get more eyes in logo =)
